”But do newsletters actually work?” you may ask. The short answer is a definite YES, because a well thought out and designed newsletter, sent to the right audience will hit the spot. The two main purposes of newsletter marketing are to (a) engage and nurture subscribers (existing- and prospective customers), and (b) provide content that would interest or address the problems or questions of the target audience.
Of course there are some initial pains associated with sending newsletters, e.g. setting up an account with a reputable email newsletter company, deciding on a newsletter topic, gathering the relevant newsletter content, styling the newsletter, testing that it displays on all devices, sourcing the email contacts (audience) and timing the actual send to you have the highest possible chance of getting the best response, and lastly to manage unsubscribes etc.
Leave all of the above to Infinity Web, we deliver an email newsletter service making use of MailChimp (link).